A Leave For A College Essay - 718 Words

Eric Knebel Mrs. Schweinfurth Advanced Composition 11/19/15 A Leave for a College When the Constitution was written, few opportunities were had to learn about presidential candidates. Become of that; the job for the Electoral College to choose the President. Appointed by their states, better educated individuals had strong votes, for the average citizen was deemed not capable of an informed decision. From the natural upbringing of technology and service industries, we have mass media at our fingertips. We have the ability to look up candidates, their platform, hell, maybe even what they ate for dinner. The Electoral College is an outdated service now distorting the sheeple of our generation, giving higher power to smaller states, distorting the media, excluding campaigns, etc. No equality within the vote. Each state’s electoral votes are equal to the number of members it has in the House and Senate combined. A lesser-known fact is that first, it gives more power; more weight to votes casted in small states. Force within candidacy is created when focus is conducted from sparsely populated states they would otherwise ignore. More than twice the electoral votes are given to seven states per citizen of California. A resident of Wyoming being well over three times. 12 States + DC totals 44 votes; Illinois gets 20 - 12 v. 1. If aware, how long would California stand for this? Surely it doesn’t matter to Wyoming. In the US Senate, less populated states already get moreShow MoreRelatedLeave Federal Aristocrats Out of U.S. College Funding553 Words   |  2 Pagesworld’s head and domestic unrest, federally paid tuition should not become a topic of discussion in a political debate. Evidently, prepaid college is a big topic. Can the citizens of America live with their consci ences if they were to accept such an irrational national expense? The United States Federal Government should not pay for the first two years of college for all U.S. Citizens. The U.S. Government does not comprehend the idea of cash flow, but they do understand that the Federal Reserve isRead MoreHigh School And College Basketball1306 Words   |  6 Pagesthat basketball players are in college for at least one year, the one-and-done rule needs to be revised because it destabilizes the college basketball system, leaves players without a backup plan, and causes players to lack the wisdom to make wise financial and life decisions. The one-and-done rule concerns high school and college basketball players, but it hurts more than just the players involved: it hurts the college basketball system. Because some of the best college basketball players are leavingRead MoreEmployee Benefit Package for Bostic Colleges Inc.879 Words   |  4 PagesEmployee Benefit Package for Bostic Colleges, Inc. 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Functional turnover is when a low functioning member of staff leaves, this means employees that are not workingRead MoreIs Winchester College An Independent Boarding Boys? Essay931 Words   |  4 PagesWinchester College is an independent boarding boys’ school in Winchester, Hampshire which has total workforce of 750 employees. The Payroll department has overall responsibility for the payment of salaries and wages to all employees of the College and ensuring that these are paid accurately and on time. Payroll processes all starters and leavers in conformance with HMRC guidelines and ensures all payments are applied in line with employment contracts and current legislation. The HR department performsRead MoreBarack Obama s President Obama1057 Words   |  5 Pagesthis country. One of those issues being a debt free college. Her plans are to make college free to those who can’t afford it. To begin her presidency if elected, she hopes by 2021, those whose income is under $125,000 a year, would not have to pay tuition to attend an in state four year college or university (â€Å"Hillary†). This would mean that even more students can attend college at a no cost fee. Also, Clinton would ensure that â€Å"all community colleges will offer free tuition† (â€Å"Hillary†). She wants toRead MoreThe Benefits Of College Education911 Words   |  4 Pagesus want to go to college and hopefully pursue a career that wed enjoy. So, why is it that just 65% of us obtain a college degree. The main factor is that college costs are soaring. According to reports the cost of a college degree has increased by 1,120 percent in just 30 years. Consequen tly, this has lead to difficulties for families to pay for the immense cost of college. Therefore, the government should invest more money to make college education free because students leave school with an unreasonableRead MoreEssay on Factors to College Dropouts827 Words   |  4 Pagesmany high school graduates who are enroll in college find themselves dropping off school in the first year of their college education. Admittedly, President Barack Obama’s administration knows this issue and has decided to even put out a $380 million educational budget for 2010 to assist students at risk of dropping out and to encourage high school graduates to earn an associate or bachelors degree in college. Today, college dropouts in American colleges have been steadily increasing due to inadequateRead MoreEssay on Problems of the Working College Student831 Words   |  4 PagesProblems of the Working College Student I work thrity-five hours a week at a warehouse in Ontario California. When I first registered for college classes, I figured college would be fairly easy to fit into my schedule. After all, I thought, college students are not in class all day, like high school students are. So, I assumed the twelve hours a week I’d spend in class wouldn’t be too much of a load. But I was in for a big surprise. My first semester at college showed me that students who workRead MoreHunterdon County Essay1164 Words   |  5 Pagesrural county with tons of farms and woods. There is not much to do for the younger generation. Everything is a good drive away. For me the beach, New York City, and Philadelphia are all about a one hour drive away from me. Many people leave Hunterdon after college because they want to start their lives and these maps are showing that many chose not to do that in Hunterdon. If you look on map one it is showing the ages fifteen to nineteen. It shows that there are 331 teenagers living in Hunterdon

New Adoption Services Are Vital For The Preservation Of...

Design/Methodology: This exploratory design hopes to attain valuable insight on what types of post adoption services are available to families. This design is qualitative as it seeks to explore the types of services that are offered and if any have a positive influence in providing the necessary support to assist in the preservation of adoptive families. It is hoped that this results can provide a deeper understanding of which post adoption services are vital in aiding new adoptive parents to safeguard their forever family against possible challenges that lie ahead. Sampling: This study will utilize non probability convenience and purposive sampling as current or former foster parents of the Los Angeles child welfare system will be recruited through various post adoption service agencies. Eligible participants are individuals who have received post adoption services and finalized adoption with at least one child. According to Acharya et al. (2013), convenience and purposive sampling is beneficial when participation of individuals is needed to meet a certain criteria; individuals will also be easily located for the study. Two hundred former consumers of the Los Angeles County Department of Children and Family Services, Post Adoption Services Unit (PAS) department will be invited to participate in the study via U.S. mail. The PAS unit offers post adoption services such as referrals and counseling to families to avoid family dissolutions which will return the child in the childShow MoreRelatedThe Adoption And Safe Families Act2063 Words   |  9 PagesPresident Clinton signed the Adoption and Safe Families Act (ASFA) of 1997, Public Law 105-89 105th Cong., 1st sess. on November 19, 1997. The Act was the most significant piece of legislation dealing with child welfare in almost twenty years Many children long for a forever family because they are not able to be reunited with their birth parents. Being an adoptive parent can change a child s life forever, as well as bring new joy and fulfillment to your family. Relatives, families and friends are oftenRead More The Scapegoating of Homosexuals as Threats to Society Essay5600 Words   |  23 Pagesscapegoating of homosexuals as monstrous threats to the order of society allows for their exclusion from institutions such as marriage, legal adoption, and The Boy Scouts of America. To reverse this discrimination, we must learn to make room for the chaotic queer monster, to perceive its presence not as threatening, but rather as inevitable, necessary, and vital to the dynamism of our culture. With this shift, we will have the means to create a politics of inclusion. In spite of the pluralisticRead MoreBlack Lesbian And Gay Families7002 Words   |  29 Pagesmarriage for Black families. This article will discuss the available research on Black lesbian and gay families, highlighting both the strengths and challenges these families negotiate. Focusing on the resources Black lesbian and gay families provide to the Black community, such as foster parenting and adopting Black children, mentoring runaway and throwaway Black youth and leadership on Black social justice issues, this article will demonstrate the value of Black lesbian gay families towards the larger

Era Dinosaurs Essay Example For Students

Era Dinosaurs Essay Dinosaurs: How they became extinctSomething happened 65 million years ago, at the end of the Cretaceous period, something so devastating that it altered the course of life on earth. It seems like it happened so sudden, as geologic time goes, that almost all the dinosaurs living on earth disappeared. So how did these dominant creatures just die off? Was it a slow extinction, or did it happen all of the sudden? These questions bring rise to many different beliefs on how the dinosaur disappeared over 65 million years ago.Extinction itself is easily defined: When the birth rate fails to keep up with the death rate, it is called extinction. But, the definition does not answer the question about the nature or causes of extinction. Paleontologists generally divide extinctions into two types, for that of different causes arose. The first is called background extinctions, isolated extinctions of species due to a variety of causes. Included is out competition, depletion of

Reservoir Dogs Essays - English-language Films, Films,

Reservoir Dogs "I don't give a fuck what you know or don't know, but I'm gonna torture you anyway, regardless. Not to get information. It's so amusing for me to torture a cop. All you can do is pray for a quick death, which you aint gonna get." Mr. Blonde in Reservoir Dogs, 1992 This guy was the most twisted and sickly perverted guy in the whole movie. He had no reservations about killing people. He was brutal. He loved torture and death. By his own admission he liked to see the peoples' expressions when they died. He was totally ruthless. He had no conscience. I can't really explain why I liked this character so much. I don't EVER want to be like him or do the things he did. There was just something attractive about all his negative personality traits. Before he really starts getting into torturing the cop, he casually turns on the radio as if he needed some music to accompany the grizzly acts he was about to commit. He was a man who insisted on having total control. He liked controlling situations and people. When they were in the jewelry store he advised the employees not to hit the alarm. When they did, he started killing them. This was his way of regaining control of the situation. At the same time he was acting out this concept, he was actually totally out of control. He went fucking crazy in the store. He slaughtered the people lined up in the store like he was shooting clay ducks in a local carnival shooting gallery. I know this is a contradiction, but Mr. Blonde was a contradiction of himself. He had double standards. He hated the cop just because he was a cop. He didn't recognize him as a real person. Mr. Pink and Mr. White confirm this at the warehouse when they discuss him shooting REAL people, which cops are not. They say he just went crazy. They seemed to fear his craziness. His calm facade was a cover for the monstrous things he did to people. When he was in the warehouse with the hostage cop and Mr. Orange he appeared to be very calm. He sat smoking a cigarette while Pink and White argued over the chain of events. He wasn't calm. He couldn't wait to start torturing the hostage cop. You could see it in his face when Pink and White left. He almost looked like a kid left alone to tend a candy store. He was up and going the second they left. He was oh so gruesomely true to his belief that cops weren't people that he begins to prove this through his torture "techniques". He treats the cop like an object as opposed to a human being. He slashes off his ear and speaks into it like it was a play phone. He dances over to the gas can, swirls around the warehouse floor and soaks the guy in gas. He taunts the man by lighting a cigarette and holding it over the puddle of gas. This was a thrilling game to him. He wanted to see this man suffer before he finally died. He was also true to his fellow thugs. When everyone else was panicking, he remained cool. He insisted they stick to their original plan...to the end. He told them he had spoken to Nice Guy Eddie and everything was to be done according to the original plan. Mr. Blonde was a messed up dude. His whole personality was a contradiction. Maybe that's why he was so hypnotizing. His bizarre behavior and calm facade made for a very unique character. Reservoir Dogs Essays - English-language Films, Films, Reservoir Dogs Reservoir Dogs "I don't give a fuck what you know or don't know, but I'm gonna torture you anyway, regardless. Not to get information. It's so amusing for me to torture a cop. All you can do is pray for a quick death, which you aint gonna get." Mr. Blonde in Reservoir Dogs, 1992 This guy was the most twisted and sickly perverted guy in the whole movie. He had no reservations about killing people. He was brutal. He loved torture and death. By his own admission he liked to see the peoples' expressions when they died. He was totally ruthless. He had no conscience. I can't really explain why I liked this character so much. I don't EVER want to be like him or do the things he did. There was just something attractive about all his negative personality traits. Before he really starts getting into torturing the cop, he casually turns on the radio as if he needed some music to accompany the grizzly acts he was about to commit. He was a man who insisted on having total control. He liked controlling situations and people. When they were in the jewelry store he advised the employees not to hit the alarm. When they did, he started killing them. This was his way of regaining control of the situation. At the same time he was acting out this concept, he was actually totally out of control. He went fucking crazy in the store. He slaughtered the people lined up in the store like he was shooting clay ducks in a local carnival shooting gallery. I know this is a contradiction, but Mr. Blonde was a contradiction of himself. He had double standards. He hated the cop just because he was a cop. He didn't recognize him as a real person. Mr. Pink and Mr. White confirm this at the warehouse when they discuss him shooting REAL people, which cops are not. They say he just went crazy. They seemed to fear his craziness. His calm facade was a cover for the monstrous things he did to people. When he was in the warehouse with the hostage cop and Mr. Orange he appeared to be very calm. He sat smoking a cigarette while Pink and White argued over the chain of events. He wasn't calm. He couldn't wait to start torturing the hostage cop. You could see it in his face when Pink and White left. He almost looked like a kid left alone to tend a candy store. He was up and going the second they left. He was oh so gruesomely true to his belief that cops weren't people that he begins to prove this through his torture "techniques". He treats the cop like an object as opposed to a human being. He slashes off his ear and speaks into it like it was a play phone. He dances over to the gas can, swirls around the warehouse floor and soaks the guy in gas. He taunts the man by lighting a cigarette and holding it over the puddle of gas. This was a thrilling game to him. He wanted to see this man suffer before he finally died. He was also true to his fellow thugs. When everyone else was panicking, he remained cool. He insisted they stick to their original plan...to the end. He told them he had spoken to Nice Guy Eddie and everything was to be done according to the original plan. Mr. Blonde was a messed up dude. His whole personality was a contradiction. Maybe that's why he was so hypnotizing. His bizarre behavior and calm facade made for a very unique character.

Benetton and Yeo Valley Companies Marketing Communication

Benetton and Yeo Valley Companies Marketing Communication Introduction Businesses employ different communication strategies in an attempt to attain increased productivity, sales volumes, profitability, and creation of a reputable brand name. The execution of appropriate communication strategies can propel organisations towards unmatched success.Advertising We will write a custom essay sample on Benetton and Yeo Valley Companies Marketing Communication specifically for you for only $16.05 $11/page Learn More However, failure to exercise caution, particularly in the manner of carrying out the communication strategy, can have undesired consequences on the company’s brand name. This set of circumstances significantly affects the overall success and sustainability of the organisation. Similarly, inappropriate advertisement can have detrimental effects on the society and other stakeholders of the firm. Therefore, all firms undertaking the role ought to adopt ethical advertising practices in a bid to avoid negative impacts on the targeted groups in the society. This paper critically examines two case studies that involve the Benetton and Yeo Valley Companies with a view of gauging their marketing communication strategies, achievements, and critical issues affecting social-economic and cultural ecosystems owing to the use of different advertising methods. Advertising Objectives for Benetton and Yeo Valley Companies and Theoretical Explanations Advertising is a core function of any communication department in businesses (Ã…  erić, Gil-Saura, Ruiz-Molina, 2014). The central role of advertisement is to communicate, particularly to the target audience, what the organisation has in store and the value of its goods and services to the outside world. It also seeks to create a brand name by maintaining a high sense of reputation. Advertising encompasses both informative and persuasive functions (Belch Belch, 2011). Informative advertising is theorised to announce the availability of a product th ereby saving customers search costs. The negative perception of informative advertising is that it tends to alter consumers’ tastes as it seeks to create product differentiation and inelastic demand. On the other hand, persuasive advertising is theoretically viewed as a means to win consumer taste from a competing brand in favour of the company’s product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the two case studies, both advertising roles are clearly indicated since each entity exhibits a set of guiding objectives. For instance, the Ye Valley Company wished to change the customers’ perception that organic yoghurt inexpensive. This persuasive function of advertising was effectively executed as it was reflected in the skyrocketing profitability and productivity. On the other hand, the Benetton Group employed informative advertising by unravelling the important issues that affected the society in an attempt to inform the public of the existence of its products. The Benetton Company used the social learning theory in marketing its products. Through its Creative Designer, Mr Toscani identified that most consumers were interested in learning through observation, imitation, and modelling. These practices significantly influenced their purchasing behaviours (Percy, 2014). As a result, he used provocative communication strategy to evoke the consumers’ involvement in the debate on societal issues that were not being addressed. Most consumers believe in the benefits of a product besides its quality and pricing. The Yeo Valley Company created more demand for the organic and natural yoghurt by collaborating with celebrities who praised the usefulness of the product to the consumers (Chitty, Luck, Barker, Valos, Shimp, 2015). One of the advertisements done by Toscani on behalf of the company featured teenagers and children from dive rse cultural nations. The children were dressed in clothes of different colours that were designed by the Benetton Company. This creative artwork portrayed racial harmony and peace. Consumers expressed a positive attitude towards the products as evidenced by several letters that praised the company. The advertisement was used to reverse racial perceptions (Chitty et al., 2015). This phenomenon enhanced the company’s acceptance across multicultural regions.Advertising We will write a custom essay sample on Benetton and Yeo Valley Companies Marketing Communication specifically for you for only $16.05 $11/page Learn More Pictures also portray the reality of an issue. Some advertisements used by the company addressed political issues and diseases such as AIDS among others. For example, the company used a dying patient suffering from AIDS in the hands of the family members. The Benetton Company’s publicity increased due to an advert on the Colour M agazine that targeted the young generation worldwide. The advert was composed in different languages that embraced breaking of linguistic barriers with a view of creating a solution to issues that related to racial discrimination. This strategy benefitted the company in terms of its popularity and publicity (Chitty et al., 2015). The Benetton Company also implemented the theory of selective perception. This theory elaborates how people select, evaluate, and/or organise conditions for manipulating the external environment to seek a meaningful outcome (Lin Atkin, 2014). It further highlights that people tend to pay attention to certain features of the surrounding environment while excluding others. As highlighted in the case study, Toscani believed that those who welcomed the ideas were likely to develop more loyalty for the brand; hence, influencing higher sales returns. For those who opposed the company’s advertisement strategies, Toscani believed that the boycotts and publi city contributed to the popularity of the Benetton Company (Lin Atkin, 2014). This strategy worked successfully. Even when Toscani was replaced, the company still employed shock-advertising techniques in addressing the contemporary issues that affected the environment and society (Ailawadi, Beauchamp, Donthu, Gauri, Shankar, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Theories of planned behaviour and reasoned action are based on three core assumptions that include beliefs and the evaluations of the results of a given behaviour that lead to either positive or negative attitude towards the successfulness any given brand. Secondly, belief and evaluation of the cultures and expectations of other people can result in their rejection or acceptance. Lastly, the philosophies of particular societies and its strength can lead to the perceived control of the behaviour. The Yeo Valley Company had realised that most consumers of organic food products of the dairy family were driven by beliefs, attitudes, and perceptions of a particular brand of a product. The consumers associated the term organic with expensiveness. As a result, they limitedly purchased products from the company due to such factors. Upon learning the behaviour and perceptions of consumers, Tim Mead employed both modern and digital advertising strategies involving celebrities to alter the exp ensive (organic) attitude to affordable (natural) yoghurt. Advantages and Disadvantages of Shock Advertising Adopted by the Benetton Company Led by its marketing manager Oliviero Toscani, the Benetton Company embraced the shock advertising method that had both beneficial and disadvantageous effects on both the company and society. Shock advertising is mostly applied in social marketing to promote the products of a company (Parry, Jones, Stern, Robinson, 2013). It is implemented to address issues such as racism, HIV-AIDs, social inequality, abortion, brutality, bad governance, and climate change among others that affect the society. The focus of shock advertising is grabbing the customers’ attention and priceless publicity that can only be attained through shock value creation (SandÄ ±kcÄ ±, 2011). The idea was to shift from the common purpose of many advertising campaigns that centre on increasing product awareness and profitability. According to Toscani, there was a need for the Benetton Company to show the public that it cared for the societies, economic, and other global issues such as racism and capital punishment that affected them. The advantages of shock advertising in relation to the Benetton Company include the creation of brand awareness (Ailawadi et al., 2009). In every image shared by Toscani’s shocking advertising campaign, there was an embedded logo for the company (United Colours of Benetton). Despite its public deterrence and opposition, the company’s brand name awareness increased profoundly, a situation that resulted in the achievement of the author’s (Toscani) philosophical objective. Shock advertising brings about societal issues such as health, inequality, hunger, drought, and poverty among others (Virvilaite Matuleviciene, 2013). In this manner, it addresses issues that can rather remain unmentioned despite their significance in people’s lives. It breaks from the advertising culture of product awaren ess. In addition, shock advertising counters the negative theoretical perception of advertising that organisations depict selfish behaviour in promoting their products for profits without caring for the society. Shock advertising is beneficial to the brand as it drives the societal message home, induces debate, and response (Virvilaite Matuleviciene, 2013). However, sometimes the response can go viral over the social or mainstream media thereby creating inadvertent and massive brand awareness. It creates a long lasting perception of the brand in the public minds. The positive reception of the provocative messages of shock advertising can propel the company towards a great success besides creating an unshakable customer loyalty. Customers develop a personal attachment to the products of the company that addresses the societal issues that affect them significantly (Virvilaite Matuleviciene, 2013). Toscani showed the importance of shocking value to create lasting memories as he shatt ered the conventional clutter of advertising roles. Benetton’s advertisements (shock ads) were inevitably successful as they communicated the company’s values that converted into increased sales worldwide. Nevertheless, shock advertising can have irreversible detrimental effects on the society. When the campaign goes too far, it can result in controversy that can shy away customers. For instance, the death row and priest kissing a nun images sparked a massive controversy around the world. The death row images were heavily criticised since the public viewed them as an exploitation of the victims. The priest kissing a nun advertisement was deemed a promotion to a sinful act of immorality. The two ads resulted in negative perceptions of the company’s values among most of its consumers. Shock advertising can result in a decline of the company’s profitability due to the reduced sales volumes as customer stop buying products from the company. Numerous researche s have revealed that proactive advertising messages such as the ones depicted in the Benetton case can cause misinterpretation on the part of customers and the public as it can be viewed as offensive and unethical (Virvilaite Matuleviciene, 2013). This situation arises from the cultural diversity and understanding that are inherent in humanity. Proactive advertising works excellently for some countries but is highly unsuccessful in others. Furthermore, it can result in negative international relations between the company’s host country and foreign markets. For instance, images of racism featuring a black person breastfeeding a white child can be taken as an act of slavery. This message can restrain the international ties between the Black and White people from the respective countries. Shock advertising is a form of proactive advertising that can be used successfully by many companies. The appropriate group that can employ this technique without necessarily infringing people ’s attitudes and perceptions include charity organisations that women rights, child abuse, and violence against animals among others. Analysis of the Yeo Valley advertisement campaign in the year 2010 and the Churned â€Å"Forever† campaign in 2011 Advertising is a communication process that entails transmission of a message from the manufacturer to the consumers through diverse communicative media. The purpose of advertising entails inspiring, informing, persuading, reminding, influencing, and stimulating the demand for a particular product, service, or ideas to seek a response from the target audience concerning the message. The manufacturers’ message can be packaged and conveyed in numerous forms. The 2010 2011 Yeo Valley videos used the communication process to bring about the intended message. The viewpoint of the actors in the video is that the new natural yoghurt has been produced through ethical processes that focus on caring for animals and their habit ats. It uses audio-visual messages to convey the intended message. The source of the message is the Yeo Valley farm. The actors used voice and images to reach the recipients (viewers) and customers. Each of the components is essential to the achievement of the company’s goals. Customers in turn respond to the message to complete the process. The response can be in terms of purchases or complaints. The Yeo Valley advertisement won awards. This state of affairs implied that the customers (voters) accepted the product. The reaction was also manifested in the skyrocketing sales volume that resulted from the distribution of the natural yoghurt. The ad talks about how the Yeo Valley Company conserved the environment throughout its operations. The message passes information on the presence of clean air and conservation systems concerning change. It tells the viewers that the firm is not driven by selfish profitability goals rather it puts the society at the centre of its production processes. The 2011 Yeo Valley campaign incorporated both audio and visual elements into the company’s message to the viewers to show its respect for nature. The author uses the song in conjunction with images of various people driving tractors, a bird, hen, cows, and the green field to convey the company’s practical message concerning its ecological consciousness (Sokolowski, 2010). The artists exhibit their cordial relationship with the animals in the video as they feed and play with them. Feeding the cows is a proactive strategy that implies care for the animals. The message can be extended to address animal violence in the society. Animals have often been explicitly shown to be harassed despite the benefits that they attract to human beings. They deserve care, healthy feeding, and protection. The artists in the video are shown enjoying and sharing the natural yoghurt. This scene conveyed a message that the product was good to the public. As a result, the consumers were evoked to try the new product (Sokolowski, 2010). The persuasion of what they saw in the video obviously lead to more sales of the new product. Increased purchases meant more productivity and profits for the company. The videos clearly indicated the process of marketing communication. It was a new trend of advertising as those who viewed the videos can use the same channel to provide feedback. Traditional ads are one-way like the ones in the mainstream media. The YouTube videos also show other avenues that customers can use to get in touch with the company including Facebook and Twitter. The social media is an effective channel for modern advertising since it provides the recipient and sender an opportunity to interact instantly. Organisations do not have to wait to gauge the impact of their advertisement efforts. Instant feedback guides them to take decisive actions regarding the product promotion mechanisms. The negative response can compel the company to make the necessary c hanges whilst positive feedback can help the group make improvements for a greater customer base. Effects of Marketing Communication Strategy of Benetton and the Yeo Valley Companies on Society The nature of marketing strategies has different effects on the targeted companies and audience. As much as the organisations seek to create brand awareness, product’s existence, and boost sales volumes, societal aesthetics ought to come first as their efforts can impact the society adversely, a situation that can result in the company’s failure in the end. The Yeo Valley Company’s marketing strategy is depicted as effective. The company adopts conventional advertising methods including the mainstream and social media to convey ethically conscious information on the new organic yoghurt. The leasing Britain dairy farm adopts transformational marketing strategies that have undoubtedly delivered better business without damaging the environment and society. Tim Mead, the owne r of the farm, believed that adopting organic agriculture attracted not only more profitability but also had little adverse effects on the environment. Through its digital advertising platform that included Twitter and Facebook, the Yeo Valley Company brought people such as celebrities and their fans together as it promoted the value of the new organic yoghurt that was packaged in friendly coloured containers (Virvilaite Matuleviciene, 2013). On the other hand, the Benetton Company utilised shock-advertising techniques that involved the use of provocative multimedia to create a shock-value for the target consumers. The method contributed to massive brand recognition all over the world considering both good and bad reasons. At the outset, the company’s global sales volumes scaled up. This set of circumstances resulted in increased the sales returns. However, the marketing strategy adopted by the company had a myriad of adverse effects on the society. The marketing campaign ad opted by Toscani created a positive brand image on those who felt that the company was selfless as it volunteered to address societal issues that other marketers overlooked. While the strategy was praised in some countries, it caused boycotts among other countries with its high level of shock depicted on the images it contained. The religious society including the Pope was particularly irritated by the image of a priest kissing a nun. Images of people sentenced to death caused the families of the victims to file lawsuits demanding for compensations regarding violation of their people’s rights. The Benetton Company’s marketing strategies led by Toscani went too far thereby affecting the society unfavourably (Virvilaite Matuleviciene, 2013). Conclusion The essay has elaborated the role and effects of communication in business, particularly in the advertising functions. It has indicated that the adoption of suitable advertising strategies can result in positive results f or the organisations and society. The Yeo Valley digital and mainstream advertising of organic dairy products reveals this state of play. The essay also presents the adverse effects of advertising. A good example portrayed by the Benetton’s Company case study. Marketing communication is an essential function that ought to be carried out by the appropriate people who understand cross-cultural differences, attitudes, and perceptions of both people and countries. Reference List Ailawadi, K., Beauchamp, J., Donthu, N., Gauri, D., Shankar, V. (2009). Communication and promotion decisions in retailing: a review and directions for future research. Journal of Retailing, 85(1), 42-55. Belch, G., Belch, M. (2011). Advertising and Promotion: An Integrated Marketing Communication Perspective. New York, NY: McGraw-Hill. Chitty, B., Luck, E., Barker, N., Valos, M., Shimp, T. (2015). Integrated marketing communications. Boston, MA: Cengage Learning. Lin, C., Atkin, D. (2014). Communicat ion technology and social change: Theory and implications. London: Routledge. Parry, S., Jones, R., Stern, P., Robinson, M. (2013). ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising. Journal of Consumer Behaviour, 12(2), 112-121. Percy, L. (2014). Strategic Integrated Marketing Communications. Routledge: London. SandÄ ±kcÄ ±, O. (2011). Shock tactics in advertising and implications for citizen-consumer. International Journal of Humanities and Social Science, 1(18), 42-50. Ã…  erić, M., Gil-Saura, I., Ruiz-Molina, M. (2014). How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry. International Journal of Hospitality Management, 39(1), 144-156. Sokolowski, O. (2010). International Strategic Leadership: Case study of Benetton Group. Web. Virvilaite, R., Matuleviciene, M. (2013). The Impact of Shocking Advertising on Consumer Buying Behaviour. Economics and Management, 18(1), 134-141.

Style-shifting Definition and Examples

Styles In sociolinguistics, the use of more than one style of speech during the course of a single conversation or written text. Two common theories that account for style-shifting are the accommodation model and the ​audience design model, both of which are discussed below. Examples and Observations [H]e struck a few chords, then, to impress her, he awkwardly played a short passage. . . .Schuberts Quartet number fourteen. Right? she asked. Also known as Death and the Maiden.Astonished, he slowly pulled back. I dont believe it! How did you know that? he asked.She got up and straightened her jumpsuit. Black magic. What else? she said, pointing at the fetishes.It occurred to him that she could have heard the passage played by the Julliard student. He started to play another piece.Debussy. Prelude to the Afternoon of a Faun, she said, and he stopped. You play it well, boy!He stood up and closed the piano, suddenly glad that throughout the evening he had spoken to her only in his altered voice, for her musical ear might have unmasked him.Where did you learn music? he asked.Speaking in a Southern drawl again, she replied, Why? Aint it right for a little ol black girl to know what the white folks play?You told me you wereI told you the pianist who lives here is out on a date with a str anger, she said in a firm voice. Well, youre the stranger. And this is where I play. She sat down at the piano and began to play . . ..(Jerzy Kosinski, Pinball. Arcade, 1983) [S]tyle-shifting cannot be defined as shifting from one dialect of English or level of formality to another, but rather as the selective production of certain features of a dialect and the exclusion of others. The focus of attention is on creating a projected linguistic identity.(Catherine Evans Davies, Language and Identity in Discourse in the American South: Sociolinguistic Repertoire as Expressive Resource in the Presentation of Self. Selves and Identities in Narrative and Discourse, ed. by Michael Bamberg, Anna De Fina, and Deborah Schiffrin. John Benjamins, 2007)Successful style-shifting is possible if speakers know what the forms of the vernacular spoken in their area are and can use them in appropriate contexts. Style-shifting (downwards) is not normally stigmatized as long as ones interlocutors know the vernacular is not ones only mode of speech. The term can also be used in a more general sense to refer to shifting from any one style to another, and not just to a vernacular mode.(Raymond Hickey, A Dictionary of Varieties of English. Wiley, 2014) Downward and Upward Style-Shifting The concept of style-shifting is generally used to refer to a change in language varieties which involves only the code-markers, i.e. variable features associated with social and cultural dimensions, such as age, sex, social class, and the relationship between speakers. [Muriel] Saville-Troike (1989) makes a further sub-classification between downward and upward style-shifting to indicate shifts to a lower or higher level, respectively. In addition, Saville-Troike (1989: 67) introduces the notion of intra-sentential style-shifting, which is said to occur when the variety of language used changes within a sentence, for example, as when an informal greeting is followed by a formal address, or even more extreme when there is a shift in formality involving grammar and lexicon. She observes that this sort of style-shifting should only be used intentionally for humorous purposes in English, as behavior of this kind is likely to be frowned upon by teachers, especially in writing.However, Sm ith (1986: 108-109) noted that textbook instruction clearly differs from actual practice.(Katja Lochtman and Jenny Kappel, The World a Global Village: Intercultural Competence in English Foreign Language Teaching. VUB Press, 2008) Style-Shifting and the Speech Accommodation Model The accommodation model ascribes style shifts to the speakers evaluation of the addressees social identity. A positive evaluation results in convergence, where a speaker begins to sound more like the addressee (conversely, a negative evaluation results in divergence, where the speaker marks social distance by sounding less like the addressee).(Michael Pearce, The Routledge Dictionary of English Language Studies. Routledge, 2007) Style-Shifting and Audience Design Theory [Allan] Bells (1977, 1984) Audience Design Theory (AD) states that people engage in style-shifting normally in response to audience members rather than to shifts of attention paid to speech. In this way, intra-speaker [within speaker] variation is a response to interspeaker [between speakers] variation, chiefly as manifested in ones interlocutors (Bell 1984:158). In fact, intra-speaker variation derives from the variability that differentiates social groups (inter-speaker variation) and, therefore, its range of variation will never be greater than that of the latter. This theory is based on the socio psychological model developed by Howard Giles (speech accommodation theory: SAT; see Giles Powesland 1975, Giles Smith 1979, or Giles Coupland 1991) to explain the causes of styling, especially in the consideration of the effects of addressees as audience members in terms of accent convergence or divergence (see also Auer Hinskens 2005).The Audience Design Model provides a fuller acc ount of stylistic variation than the Attention to Speech one because (i) it goes beyond speech styles in the sociolinguistic interview by trying to be applicable to natural conversational interaction; (ii) it aims at explaining the interrelation of intra-speaker and inter-speaker variation and its quantitative patterning; and (iii) it introduces an element of speaker agency into stylistic variation, i.e. it includes responsive as well as initiative dimensions to account for the fact that (a) speakers respond to audience members in shaping their speech and (b) they sometimes engage in style shifts that do not correspond with the sociolinguistic characteristics of the present audience . . .. [V]ariationists are now becoming more increasingly interested in incorporating social constructionist (creative) approaches into style-shifting that view speakers actively taking part in shaping and re-shaping interactional norms and social structures, rather than simply accommodating to them.(J.M. Hernndez Campoy and J.A. Cutillas-Espinosa, Introduction: Style-Shifting Revisited. Style-Shifting in Public: New Perspectives on Stylistic Variation, ed. by Juan Manuel Hernndez Campoy and Juan Antonio Cutillas-Espinosa. John Benjamins, 2012) Audience design applies to all codes and levels of a language repertoire, monolingual and multilingual. Audience design does not refer only to style-shift. Within a language, it involves features such as choice of personal pronouns or address terms (Brown and Gilman 1960, Ervin-Tripp 1972), politeness strategies (Brown and Levinson 1987), use of pragmatic particles (Holmes 1995), as well as quantitative style-shift (Coupland 1980, 1984).Audience design applies to all codes and repertoires within a speech community, including the switch from one language to another in bilingual situations (Gal 1979, Dorian 1981). It has long been recognized that the processes which make a monolingual shift styles are the same as those that which make bilingual switch languages (e.g. Gumperz 1967). Any theory of style needs to encompass both monolingual and multilingual repertoiresthat is, all the shifts a speaker may make within her linguistic repertoire.​(Allan Bell, Back in Style: Reworking Audience Design. Style and Sociolinguistic Variation, ed. by Penelope Eckert and John R. Rickford. Cambri dge University Press, 2001)

Registration law Essay Example | Topics and Well Written Essays - 2000 words

Registration law - Essay Example The Lords held that this was a "functional design" (Amp, 1972) which did not "appeal to" nor was it "judged by the eye". The Lords proposed a number of general propositions that have become a part of established precedent: This definition of eye appeal was relaxed in the Gardex Ltd. v. Sorata Ltd. [1986] RPC 623 in which the court held that the design on the underside of a shower tray was not registrable. This, and similar cases, led to the 1988 amendment of the Act that stated that a design could not be registered if the "appearance of the article is not material" (Act, 1988, 1(3)). Thus aesthetic considerations are not normally taken into account to a material extent by persons acquiring or using a product or if the design were applied to the product: that design cannot be registered. The amendment had the important effect of removing from registration protection many everyday household items that would otherwise have been covered on the basis that their design is not solely dictated by function. Essentially, the onus was thus moved to the designer to prove the aesthetic importance of the design over functionality. Thus the Directive was designed not to harmonize all design law perfectly but rather to prevent discrepancies between national provisions that would stifle trade between member states. One of the reasons for the inclusion of the Directive within the 1949 Act is that the latter was seen as inflexible and uncommercial, especially considering the need for eye appeal, which was always rather amorphous and contentious issue. The new requirement is that the design falls within the definition of "design", that the design is new and that design exhibits